We got a sneak peak into the new Physicians Formula Spring cosmetics line up at C Wonder in Soho recently. Let me preface by saying when I first started to wear makeup about 6 years ago, I was also into organic products. This is when I was first introduced to Physicians Formula, the lone product in supermarket and convenience stores at the time that offered both the organic ingredients that I wanted and the multi-functionality I needed in makeup. I was hooked then, and if you try their new and improved products now, you will be too.
Physicians Formula CEO Ingrid Jackel was on hand to showcase all the new products for spring and summer. The lineup includes pH balanced powder and eyeliner, baked bronzer, and makeup simulating the effects pheromone to make women feel sexy and to boost their mood. We asked Ingrid why it’s so important to balance natural ingredients with high performance for Physicians Formula.
“Women want to buy makeup to look better and ultimately feel better. We strive to create a product that is not only good for you but good for the environment as well,” Ingrid said. “Our products are created by doctors with the expectation of natural, organic products in mind. So the challenge is how to take that natural foundation and make it glamorous while simultaneously highly functional.”
Well, Ingrid said challenge accepted and here’s what she has in store for Spring/Summer 2013.
SUPER BB — $12.95-$14.95
Super BB (“beauty balm”) is now offering the BB products in a foundation, concealer, powder, and cream. It has more than ten benefits including SPF 30, anti-aging, brightening, and moisturizing effects. The foundation is infused with Vitamins C & E, white willow bark extract, and covabead glass.
Super BB cream is very light and gives my face a soft matte focus. I used to only wear powder but I tried the foundation after the launch of the line last week and now I wear it everyday without breaking out like I used to with other heavy concealing creams. It’s wonderful, just a small amount diminishes dark circles, acne, scars and discoloration without heaviness or the feeling of layered makeup.
pH Matchmaker — $9.95-$14.95
The pH matchmaker is the first ever blendable face powder that is designed to match your skin tone in 60 seconds. It actually changes color based on your own pH and the light that you’re in, adapting to each persons individual skin and the environment. The powder complex is infused with fluorescein based dye and photochromic powders. This product is simply ingenious. It comes in both a powder and a lipstick. The products are more than just makeup; the packaging is what makes them stand out. Both have LED-powered lights and a mirror to aid you in your makeup application wherever you are.
There is one thing I can’t live without now, my pH Matchmaker lip gloss with the LED lights. Whenever I use this when I’m out, I immediately become the center of attention. Everyone, including men, and people across the room are in awe; they come over to me to ask where I they can also buy the product. Even though it’s a peach color, it becomes darker when I apply it, which means the pH color changer is working. One negative thing about the powder is that it is only available in light and medium shades. Luckily, Ingrid says she’s extending their shades to deeper colors so darker skin tones will also be able to enjoy the product.
Sexy Booster & Happy Booster — $9.95-$13.95
Want to feel happy? Check out the Sexy Booster and Happy Booster line in bronzer, lip lacquer, and blush that when applied simulates the affects of pheromone making her feel happy and confident. “Women’s number one objective is to look and feel more attractive. Our sexy booster fragrance has coco extract to induce a feeling of euphoria and excitement,” Ingrid said. “It also has the ingredient Horny Goatweed, an ancient Chinese medicine that restores sexiness and influences her mood and how she feels.”
I’m not sure if I felt sexier after putting the lip lacquer on but the color was definitely something I felt sexy about. The Sexy Booster Glow Glossy Satin comes in voluptuous red, which is sultry and inviting. Combine that with the gloss/stain hybrid formula making this product a home run.
Shimmer Strips — $11.95
Their new metallic eyeliners have been in development for two years in the Physician Formula labs. Their glamorous, high pearlescent, ultra-fine micro glitter eyeliners can truly dress up an occasion. It features reflective prisms of color to make the eyes stand out. Each set features three shades is long lasting, water resistant, and smudge proof.
I normally don’t wear liquid eyeliner but I did want to test the product. It’s long wearing and precise (thanks to the ultra-fine brush applicator) and doesn’t smudge around the edges of my eye crease as the day goes on like pencil eyeliners. I apply it to my top lid for work and just add a tiny bit to my bottom lids for drinks and dinner after work. You can go from day to night seamlessly without having to worrying about reapplying.
Organic Wear FakeOut Mascara — $9.95
Another product that’s not new but revamped this season is the Organic wear. Organics seem to be a new trend hitting the cosmetics industry, says Ingrid. This line is all natural, including their FakeOut Mascara, which is free of synthetic preservatives, Parabens, GMO’s and is 100% cruelty free for all the PETA lovers out there. It amplifies lash volume, length, and curl for a 3D false lash effect for 24 hours.
This product has organic orange water to hydrate, organic aloe and cucumber extracts, natural rice protein to boost volume and natural color pigments… What’s not to love? When applied, it’s simple, clean and does what it says. My lashes look fuller but without huge clumps to deter from my natural lash. Makeup created earth’s natural ingredients that also makes me look better is the ultimate makeup optimization.
Endless Color — $10.95
Ingrid says the ultimate accessory in every woman’s wardrobe is not on her face but on her nails. Physicians Formula is now experimenting with nail polishes and of course they’re free of harsh chemicals like DBP, Camphor, Toluene, Formaldehyde, Parabens, Gluten, Sulfates, Petrochemicals, Phthalates, GMOs and Triclosan. Each set comes with three colors in a high-performance salon formula.
I’ve only tried one color out of the 8 sets of 3 colors (24 in all). The best thing about these is the variety in color. They have nude, bright, earthy, grey, and glitter colors…. you name it. The polish goes on light so you’ll need two coats but it’s pretty durable. You get three colors for only $10.95.
Ingrid Jackel’s Makeup Trends for S/S 13’
Physicians Formula produces the #1 bronzer in the market. Ingrid says many women are afraid to look orange when thinking about applying bronzer. “American consumers should learn from the Italian and French women who use bronzer everyday,” Ingrid said. So she found a solution. Ingrid added an education panel on the back of the packaging (How to Wear Bronzer, Happy Booster Bronzer, and Bronze Booster) so women can always remember how to properly apply.
This trend is all about the minimalist face that’s clean, pure, and innocent. Use the Super BB to achieve this look. The Super BB All-in-one Beauty Balm Cream has brightening antioxidants, moisturizing cream, firming botanicals and optical diffusers for high performance wear.
Ingrid says sexy is back and it’s full on. “Think 50 Shades of Grey,” she said when describing this trend. Use the Sexy Booster products to achieve this feeling. Each product has a seductive scent (vanilla and musk) that comes in bronzer, blush, and gloss that will have you feeling more sensual. The products are infused with Androstadienone to enhance your sexy side and Muricine Aglycone, a pheromone-like ingredient that is naturally derived from coral.
Pursuit of youth
“This trend doesn’t really ever die and will be a permanent fixture in every time period. Women are looking for anti-aging products as early as 25,” says Ingrid. Utilize the Youthful Wear to achieve this look. Physicians Formula claims it’ll make you look up to ten years younger instantly. Combine the Dark Circle corrector and concealer that have both a light and yellow tint application. The yellow tint is specifically for under eye circles.
— Alexis K Morgan