THRIVE is a truly cutting edge fashion label that fuses style with technology. The collection is the brainchild of Rob Meadows and Ali Shahriyari, who have long standing achievements in the computer technology arena. They sketched their vision of fashion, given their technological background, and Belgium designer, Cem Cako, made the looks come to life.

THRIVE was launched in May 2005 in Los Angeles full of tailored feminine looks that can be worn from day to night. There is a recurring theme throughout each season which is the idea of taking technology and transcending it into a fashion collection. THRIVE is chock full of flowing silk dresses, draping tops, graphic prints and “digital chic” inspired accessories. The line has become a favorite of Demi Moore and Kelly Rowland. The ready-to-wear ranges from $395 to $1000 and the accessories, from $500 to $900.

One of the greatest things about THRIVE is that it is high-fashion and technologically ahead of the cusp. Most of us don’t see computers as stylish, but these clothes are geek-chic, minus the geek. The silhouettes are absolutely stunning with innovative cuts and detailing. There is a beautiful mix of basic colors with real bold colors shown throughout. It makes sense that THRIVE has a “smart” vibe. It is fashion forward, but takes a smart fashionista to pull them off. Not that its hard, but these pieces make a statement, and it is all how you wear them. THRIVE is funky elegance, style redefined for the DOTCOM era.

For more information, visit THRIVE. Who says technology isn’t super fashionable? THRIVE is a line that is truly unique, fun and such a welcome addition to the fashion world.

Los Angeles fashion house THRIVE confirmed R&B singer, actress and television host wore black pants by THRIVE to the Channel 11 PIX Morning Show on July 14th, 2009.   Kelly Rowland is promoting the new single “ When Love Takes Over” a collaboration with David Guetta and the finale of the Bravo reality show ‘ The Fashion Show”.  Thrive is  a Los Angeles based contemporary collection is the brain child of Rob Meadows and Ali Shahriyari.  Both founders are industry leaders in the field of computer technology and envisioned bringing the world of fashion and technology together, after attending their first fashion show in May 2005.  They soon realized that their new found interest in fashion should be materialized via a strong contemporary collection, based on great quality and fit with a “designer” look. The collection features dresses with plunging necklines, tops, and skirts embellished with elaborate – if sometimes S&M inspired – braiding, lattice weaving and venting, in neutrals as well as bright pastels.  The collection also features sharp suiting pieces that also subtly feature the weaving detailing, while maintaining a polished look.  The collection is available in specialty boutiques in Los Angeles, CA. To learn more about THRIVE, please visit the company website at  www.thrivela.com