Tuesday, April 20th, 2010 | Celebs, Fashion, Shop

Get The Style From Down-Under with Seafolly

By Samantha

One of Australia’s premier swimwear brands, Seafolly, is making strides in the US with their trendsetting approach to summertime chic. Seafolly has been making sexy, practical and fun swimwear since 1975, and because Australia has their summer season six months ahead of us, they are able to blaze ahead of the trends, and bring us fashion forward swimwear that is totally lust-worthy.

Seafolly makes swimwear in a variety of fabrics and colors, with styles available to flatter every body type. 95% of the line is made of separates, so you can mix and match your favorites for an array of combos, and you can potentially make a variety of swimwear outfits out of a few key pieces. The current season is full of bold prints, beautiful colors and structured styles that boast unique embellishments and detailing. The brand even caters to an E-cup in their quest for all women to feel comfortable in their Seafolly gear.

Swimwear definitely fits everyone differently, and is a great way to express your personal style. Seafolly understands this, which is why they have become a favorite not only in Australia, but amongst celebrities including Ashlee Simpson, Lauren Conrad and Mischa Barton, to name a few. The patterns in this collection are funky and emit summertime perfection. Whatever your style, Seafolly will have you covered (barely) in Aussie-glam style.

Last season’s Seafolly campaign featured Miranda Kerr as the cover girl, the quintessential Aussie chick. This season, the brand has found their leading lady in Jessica Hart, the latest model to sign with Victoria’s Secret. Jessica has been taking the US and Australian fashion scenes by storm, and is the perfect fresh face for Seafolly, fun loving and chic.

Seafolly swimwear is available at Seafolly, and retails for $70 to $200.


Friday, April 9th, 2010 | Celebs, Fashion, Haute Press

Channel Your Inner Rockstar in Worn Free

By Samantha

Worn Free had a mission, to recreate the coolest shirts of all time for men, women and children, and one thing is for sure, they succeeded. I mean, who doesn’t want to roll around in a replication of a shirt worn by a rock god, or goddess. They have made copies of shirts worn by legends from John Lennon, Frank Zappa and Kurt Cobain to Debbie Harry, Elvis Presley and Muhammad Ali, just to name a few. The designs and pictures are licensed from the estates and/or individuals, so no worries about copyrights. In fact, these legends’ camps are thrilled to have you rocking their legacy.

The shirts, while replications, are authentic and genuine. Remember the first concert that you ever went to? I’m sure you remember what the singer, or songstress was wearing. Rockers have that unique sense of style that is all their own, and now is being made attainable. Celebrities have quickly jumped on the Worn Free bandwagon, including Jennifer Aniston, Adrien Grenier, Carmen Electra, Robert Downey Jr., Mischa Barton, Naomi Campbell and the adorable Mister Cruz Beckham. Kristen Stewart is seen wearing Joan Jett’s famous “Turner’s on the Strip” tee in her latest film, The Runaways. You have to love when celebrities are basically wearing other celebrities, showing true love for our common icons and idols.

And the best part about Worn Free. Getting your idol’s look has never been easier. The custom-made shirts are made with 100% cotton and retail for $50 or less. The cost of looking famous just became super wallet friendly. The shirts come with custom hang tags which can act as a souvenir for your room, and you can pretend that you were there when your icon played live. Worn Free has a well edited selection truly showcasing the real favorites of Hollywood past. And Hollywood’s present is already raving.

For more information, visit Worn Free.

Thursday, December 31st, 2009 | Accessories, Celebs, Fashion, Los Angeles, New York

Jewelry for girls (and their boys)

By Zoe

Jewelry can come in any shape, size or material. They can go uber girlie, rocker chic, Victorian bling, the list goes on and on.

But it’s near impossible to share your jewelry with the opposite sex. Well that is, until now. Mateo Bijoux is one the newest jewelry lines who tout themselves as androgynous, and dual-gendered.

His pieces are nothing short of interesting, with dangly pendants from anchors, machetes, nails monkey wrench rings and just about anything Bijoux can put on your neck or fingers. For founder, artists and president Mateo Bijoux, jewelry takes on this definition: “Mateo Bijoux is not just jewelry as I like to say. It’s my expression of art. It’s a piece of my heart.

Celebs such as Rihanna, Mischa Barton, Vivica Fox, Joy Bryant and others have been seen wearing Mateo Bijoux.

Mateo Bijoux is currently sold in New York at What Goes Around Comes Around, Operations New York, NYC Motorcycle Federation and at Roseark in LA.

For more information on Mateo Bijoux please surf to www.mateobijoux.com and to check out Mateo’s blog go to www.mateobijoux.blogspot.com.

Thursday, April 23rd, 2009 | Accessories, Fashion, Style

Going Glam with Goldie London

By Kimberly

London girls make a beeline for the Goldie London stall at the city’s famed Spitalfields Market, but stateside stylephiles needn’t call their travel agent to get their hands on the label’s feminine frocks and jewelry; the goodies can be found online at PretaPortobello.com. Ultra-girly and romantic but with an underlying gothic edge, designer Michelle Goldie’s creations include sheer and sexy pom pom dresses (a favorite of celebrity fan Mischa Barton); tiered baby-doll frocks in dusty rose or dove gray; and blousy tops adorned with bows and lace. Everything is thigh-skimming, so pair the pieces with skinny jeans, tights, or leggings and add some killer booties for a dreamy look with a dash of downtown cool. And don’t forget your baubles—Goldie’s jewelry collection includes chunky charm bracelets and dainty strings of pearls thrown together with gems and skull charms. It’s sugar and spice and everything nice—just like us.