And just when you thought Matthew Williamson couldn’t spread himself even more thin-with a recent Bridal collection out, a book on the designer’s life, and an H&M Collaboration on his back-the British designer is now teaming up with major-chain house Macy’s to launch a new capsule collection.
The collection will include 30 styles of dresses, rompers, jackets, scarves, playsuits and tops. WWD reports that the dresses will sell for $150 while leather jackets will go for about $300. The capsule collection is set to include the designer’s signature sexy cocktail dresses, love of color-(which means there will be a lot of pink), and bohemian flair.
“The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour; dynamic prints; loosely structured sihouettes, and pops of strong color, “says Williamson.
While such a pairing will most likely attract a younger crowd that would otherwise abstain from purchasing items from Williamson’s much more expensive line, the collaboration will also help Macy’s rejuvenate its American department store and capture a younger consumer market.
”The most important thing is finding designers that best represent what the trends are of the moment,” Macy’s Inc. executive vice president of fashion and new business, Molly Langenstein, told WWD. This spring, the Seventies prints and colours are strong influences, and Matthew exudes those. He is tremendous at pops of strong colour and he does dynamic prints reminiscent of the Seventies and the disco era.”
Macy’s previous joint design projects have included a collaboration with Kinder Aggugini, and a collaboration with Karl Lagerfeld is set to be next in line.
Model, Dree Hemingway, is set to be the face of the campaign. The collection will launch April 13th in 225 stores and on Macys.com.
For more information on Matthew Williamson: http://www.matthewwilliamson.com/
*Image provided by Getty Images.