Georg Jensen is a name synonymous with luxury and craftmanship and has been for over a century. The Danish silver house creates an array of products each season including jewelry, watches, home décor, cutlery and so much more.

The brand’s new global campaign is launching on February 1st and who better to front it than Danish supermodel Freja Beha Erichsen. She is known worldwide for her striking looks and is a muse to some of the greatest designers including Karl Lagerfeld himself.  She frequently covers international magazines such as Vogue Italia and has opened and closed the runway shows of Bottega Veneta, Emilio Pucci, Marni and countless others. “Georg Jensen is a Danish brand, I’m a Danish model and there are not too many of us. Therefore doing the campaign for Georg Jensen was something really special to me. Georg Jensen is such a unique brand and being part of this iconic design company is an honour – and great fun”, says Freja Beha Erichsen.

The campaign was shot by Sebastian Faena in New York City and features Freja wearing jewelry from Jensen’s Fusion, Regitze Gold and Grape collections. Pieces in the collections range from $300 – $15,000 and make the perfect Valentine’s Day gifts. A standout piece is the Tricolor Fusion Ring ($2190) which combines 18K yellow, red and white gold and comes together like a puzzle. Perfect for everyday wear or with a fabulous cocktail dress.

Visit www.georgjensen.com for more information.