Today, Salvatore Ferragamo will be launching their first digital jet set viral social media campaign, The W List.

A mixture of glamorous locales, insight and the lavish lifestyle associated with the fashionable Ferragamo woman, The W List celebrates the iconic W bag, named after Wanda Ferragamo.

Visitors are invited to tell inspiring stories of chic destinations as they promote their favourite and most interesting tales through a voting system. Those that receive the most votes will move to the top of the list.

As an added bonus the winner of the most inspirational story will be presented with a one-of-a-kind W bag after creative director, Massimiliano Giornetti picks from the exciting and motivating stories presented. Runners up will be the first to receive the Spring/Summer 2011 limited edition W bag as well one user chosen at random, whose story inspires Giornetti.

Giornetti will have a select collection of tastemakers, bloggers and fashion insiders such as Selita E. Banks, Elettra Wiedemann, Poppy De Villeneuve, Irina Lazareanu and Lydia Fenet who will share their stories by being the first to join the world of W list. As part of the new digital jet set crowd, this leading group will provide detailed experiences and places they have travelled to from a unique perspective.

Additionally, the W list will also present the opportunity for consumers to understand Giornetti’s design process through an exclusive video which takes a peek into the Resort 2011 collection as well as the stylish components that make the W bag a distinctive accessory to own.

A favourite amount jet setting fashionistas and celebrities, the W bag has quickly become the definitive fashion accessory for the digital era.

To enter the W list, you can do so by clicking wlist.ferragamo.com/. Simply submit your name, inspiring locale along with a few sentences on why your chosen destination inspires you.

Winners will be notified on Saturday 22 January, 2011.