Just when we think fashion phenomenon, Rachel Zoe, could not work any harder —That’s where we’re wrong.

Zoe has now taken on the responsibility of ambassador—for long time favorite lipstick, of course—And couldn’t be more proud. Rachel is best known as a fashion stylist to the stars and her game-changing reality show. The entrepreneur extraordinaire will embark on her journey as spokeswoman and the face for New York-based brand Exude.

“Exude is a modern twist and a classic idea” Zoe explains on a chic and informative video on Exude Lipstick.com. Exude will be selling gloss and lipstick in a silver tube that is specially designed to retain its smooth contoured tip and reduce mess or waste by dispensing the perfect amount of lipstick or gloss. The “propel/repel feature” is another innovative way to help users catch that extra gloss that tries to sneak out. The lush finish is said to help the lipstick stay on longer —including vitamins E + C. The gloss contains natural waxes to contain moisture and anti-aging complex filled with Omega 3 and 6 essential fatty acids.

Exude lipstick and gloss, which launched on August 2, is available online at www.exudelipstick.com The lipstick line is available in 9 shades and 5 gloss shades. Listen to this—There is a “Try It On” feature where you can upload your photo and try it on before you buy it. Rachel Zoe says, “lipstick should always be glamorous” and truly believes in Exude.

Products are now available at www.ExudeLipstick.com and don’t forget to check out www.RachelZoe.com for everything RZ.