Trend-setting rapper Nicki Minaj launches first fragrance Pink Friday today. Ranking number one all over the world, this fierce, fashion super-star is bridging the gap between stuffy, upper crust department store beauty and the rebelliously-chic culture of the hip-hop scene. Pink Friday is the epitome of Minaj’s colorful personality and her glorious shock-value, trendsetting statements, which are the reasons why we try to love her. According to Elizabeth Arden, Pink Friday fuses flirty and fiery notes of “juicy fruits, creamy vanilla and sensual musks to create an exhilarating scent that ignites beyond the senses.”

“It has truly been a privilege to work with Nicki throughout the evolution of Pink Friday,” said Noreen Dodge, Global Marketing & Creative Development.  “She is a ‘creative’ in every sense of the word and brings a level of passion to the project that inspires us with every detail.  She is an amazing woman: a high achiever who holds herself to a standard that will allow the brand to make its own brilliant mark in the beauty category.  There have been no boundaries in making the decisions surrounding the launch of Pink Friday, and that impact will prove phenomenal for the brand.”

Minaj will be kicking off the celebration of Pink Friday’s launch, with a personal appearance at Macy*s Herald Square in NYC today at 3:30pm, where she will meet with 300 lucky fans and sign autographs of the limited edition Pink Friday commemorative ad which was shot by top NYC-based commercial photographer Howard Huang. The ad campaign captures Minaj’s ability to be larger-than-life both in beauty and music.

Minaj’s album Pink Friday: Roman Reloaded has already gone off the charts becoming her second consecutive number one worldwide platinum album. Fans are obsessed with Minaj’s music as Pink Friday: Roman Reloaded has quickly become number one in the US, Canada, Japan, UK, Australia and New Zealand, with her first single, ‘Starships,’ selling more than 3.2 million downloads to date, holding the record for spending the most consecutive weeks in the Billboard US Top Ten.