Kourtney, Khloe and Kim Kardashian have yet again found another way to utilize their family’s spotlight to bring in the big bucks–and to provide affordable apparel at an affordable level–even though we know they would never be caught dead in anything the Kollection has to offer. Seriously? Kollection. Sigh.

The Kardashian Kollection will feature accessories, footwear, lingerie and jewelry at an affordable price, launching at 700 Sears locations in the US. The collection will be made to appeal to more than one type of girl and will reflect the personal and lifestyle tastes of the Kardashian sisters. The collection will be made available in a shop-in-shop environment so that it uniquely and appropriately displays the collection together in a easy to maneuver method. Sears executives are very excited about this collaboration–primarily because everything the Kardashians touch turns to gold [for now]. The suggested retail for the collection will range from $14 to $99. This includes dresses, tops, handbags, sunglasses jewelry, shoes, bras and undies.

WWD reports that the prelaunch was, “…very successful and key items sold out in a week and a half.” Are you surprised? I’m not. These girls know how to optomize their exposure and channel it into something worth while–Polar Opposite? See, Paris Hilton. Good luck, girls.