What happens when Fashion + Intelligence + Community come together, our best guess? The Style Club. Hilary Novelle, Columbia University grad, decided to launch StyleClub.me after discovering how “Gen Z has become a highly sophisticated user in the world of e-commerce” and “have come to expect a multi-tiered approach that’s inspired by a beautiful intersection of music, fashion and entertainment.” The Style Club serves as an innovative fashion tech company with features developed by Kennith Leung and Dr. Thang Dong and is set to showcase a user-friendly shopping platform in the coming weeks.

The StyleClub user experience will comprise of red carpet treatment from celebrity stylists and experts on closet sharing and world-class shopping from some of Los Angeles’ trendiest stores. Complete looks will then be generated for each user based on a personal profile. Users will then be able to share their profiles in an engaged and captivating way across a communal dashboard incorporating revolving sales, style updates from stylists, friends and boutiques, chat and video features.