Wednesday, April 23rd, 2014

Fashion, Luxury, POSHGLAM







CHANEL Hosts Annual Tribeca Film Festival Artists Dinner

Sean Avery Hilary Rhoda Chanel Tribeca Film Festival Artsts Dinner 2014 785x628 CHANEL Hosts Annual Tribeca Film Festival Artists Dinner

CHANEL was pleased to hold their ninth annual dinner in celebration of the 2014 Tribeca Film Festival Artists Program at Balthazar in New York City last night. They hosted a number of notables including Sophia Loren, Robert De Niro, Julianne Moore and Bart Freundlich. Many of their patrons dressed in CHANEL including Lily Aldridge, Joan Smalls, Hilary Rhoda, Crystal Reno and festival co-founders Jane Rosenthal and Craig Hatkoff.

The private dinner party honored a group of acclaimed artists who contributed original artwork that is exhibited during the festival. This year’s contributing artists include Stephen Hannock, Tim Barber, Catherine Murphy, James Nares, Alexis Rockman, Clifford Ross and Tony Bennett. Art plays an integral role in CHANEL’s history, CHANEL is pleased to support the festival and celebrate the artists of this year and years past.

Joan Smalls Chanel Tribeca Film Festival Artists Dinner 2014 e1398268010600 CHANEL Hosts Annual Tribeca Film Festival Artists Dinner Edoardo Ponti Stephanie Seymour Grace Hightower Sophia Loren Ron Howard Robert De Niro Chanel Tribeca Film Festival Artists Dinner 2014 CHANEL Hosts Annual Tribeca Film Festival Artists Dinner

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Tuesday, April 1st, 2014

Fashion, POSHGLAM







Anniversary May 16, 2005: Great Memories

POSHGLAM, a mere venture started in college while attending school for Entrepreneurship & French. A young college girl, in love with emergent fashion in NYC, living on touristy 42nd street looking for adventure and globalization. New creations and their miraculous appeal explored by tapping into the world wide web as a vehicle for adequate and economical promotion. Later discovering blogging for it’s quick push efficiency and ease, happy to announce 9 years of #Amazing business May 16th and a new phase in the development of the global hub.

We’re excited that you love us, we adore you more, and are elated to share in your social memories, milestones, discoveries and dreams. Looking to gaze into each others eyes again soon with fun, captivating fashion with a pique of luxe. Keeping you on the edge of your POSHGLAMorous seat. Love you, Talk Sooooon! POSHGLAM xx

Screen Shot 2014 04 07 at 7.18.36 PM 785x491 Anniversary May 16, 2005: Great Memories
Screen Shot 2014 04 07 at 7.21.35 PM 785x528 Anniversary May 16, 2005: Great Memories
Screen Shot 2014 04 07 at 7.16.52 PM 785x450 Anniversary May 16, 2005: Great Memories
Screen Shot 2014 04 07 at 7.20.43 PM 785x451 Anniversary May 16, 2005: Great Memories
Screen Shot 2014 04 07 at 7.20.29 PM 785x427 Anniversary May 16, 2005: Great Memories
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Thursday, February 13th, 2014

Atlanta, Beauty, Celebrity, Fashion, POSHGLAM







Opinion Poll | Originally Jan 5. 2011 #Throwback | Inclusion, Or No? How far has the industry Come?

JoanSmalls Opinion Poll | Originally Jan 5. 2011 #Throwback | Inclusion, Or No? How far has the industry Come?liyakebede Opinion Poll | Originally Jan 5. 2011 #Throwback | Inclusion, Or No? How far has the industry Come?
JessicaWhite Opinion Poll | Originally Jan 5. 2011 #Throwback | Inclusion, Or No? How far has the industry Come?

Estee Lauder adding Joan Smalls to its beautiful roster in December helped end 2010 on a hopeful note for the beauty and fashion industry. It’s no secret that diversity has long been a challenge on the runways and within magazine pages. Although make-up campaigns became increasingly more diverse in the last decade, celebrity faces like Halle Berry and Beyonce dominated for black women. Black models, including Jessica White for Maybelline, were not nearly as prominent. On the other side of the counter, Caucasian models were not overwhelmingly outnumbered by celebrities.

The true exception, when it comes to prominently featuring models of color in a context in which the mainstream industry actually pays attention, has been Iman Cosmetics. In 1994, she launched Iman Cosmetics precisely because she spent so many years of her top model days mixing foundations to match her rich complexion. She has since featured a bevy of ethnic beauties that are still pleasantly arresting in the make-up aisles. I was quite excited to see the gorgeous face of my friend, model Nichole (Robinson) Galicia, in the early campaigns. Of course Fashion Fair, Flori Roberts and Posner, among others, were always ahead of the game but Iman’s impact was greater because she was an honorary member of the industry elite. For her to make such a statement turned heads and made headlines.

But, to its credit, Estee Lauder has long stood out from its mainstream peers precisely because it has always favored models over celebrities. And, in regards to its spokesmodels of color, Joan Smalls was very much preceded by Liya Kebede. Even still, the Joan Smalls addition is wonderful news, especially on the heels of Estee Lauder signing its first Asian model Liu Wen. The face of beauty has long been multicultural but the mainstream fashion and beauty industry just began waking up to this in the 21st century in a major way and they are still moving at a snail’s pace for too many.

This struck me quite strongly when I visited Dakar, Senegal over the holidays to attend the Africa Fashion Awards. Although cultivating the fashion industry on the Continent, particularly in regards to designers, was very much the topic, I could not help but notice the beautiful Senegalese women who represented all that the industry says they want everywhere I went.  Tall and thin is the norm in Senegal for both women and men. Needless to say, flawless skin is also common.

Yes I know it takes more than height, proper weight and flawless skin to make a model. Personality is also a huge factor. Aerin Lauder, senior vice president and creative director of Estee Lauder, told Vogue.com “When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face.”

But personality is very tricky because it’s very subjective as well. Like beauty, personality can also be in the eye of the beholder. Suppose someone makes a culturally insensitive statement or gesture and a model points it out, does she become less personable?  Is she now difficult to work with?

Sometimes we really don’t know. This industry is so not an exact science but one thing is certain: diversifying the faces of beauty that we see will help bridge the gaps. The more we see reflections of the world and not just one idea of beauty, the more comfortable we all become with the world of hues that’s our reality.

As we nestle into 2011, the fall shows are just around the corner.  Of course we never know if the message is getting across until we see the runways and the pages of our favorite magazines. In 2009, French Vogue disappointed greatly with its blackface spread with Dutch model Lara Stone and, last year, blackface photos of Claudia Schiffer shot by Karl Lagerfeld surfaced. And, of course, the runways were not nearly diverse enough. Hopefully 2011 will not unleash similar disappointments.

I know that I am not the only one ready to celebrate the beauty of all women and not just a European standard of beauty that hasn’t quite mastered its disappearing act. It’s a new year and we have plenty of reason to believe that, in 2011, we will continue to see the beauty and fashion industry move even closer to embracing us all.

Pop culture critic Ronda Racha Penrice is a veteran freelance writer and the author of African American History For Dummies. Her work about race, history and culture appears regularly on theGrio.com plus she serves as the Atlanta Editor for UPTOWN Magazine, which targets affluent African Americans.

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Tuesday, January 21st, 2014

Fashion, POSHGLAM







Editorial Throwback: Viral Fashion Marketing, Social Media and Branding

gucci 1024x676 Editorial Throwback: Viral Fashion Marketing, Social Media and Branding

(GUCCI ad that sparked conversations)

Original Publish: May 2010 — With the Web 3.0 concept, it appears that viral marketing via social interactions online is here to stay. Consumers are playing a greater role in determining whether a brand sinks or swims. After doing some careful research online about consumer trending and how it affects the fashion community and fashion marketing, I was able to gather some assumptions. Most major fashion brands have a Facebook fan page and maintain a Twitter presence because for now, online consumer conversations rule when it comes to events, sales and consumer trends. However, years ago, experts determined it took more than viral communication to build a brand, and the same holds true today.

According to Douglas B. Holt:

Viral branding assumes that consumers, not firms, have the most influence in the creation of brands. Cynical consumers will no longer heed the missives of mass marketers, and instead must “discover” brands on their own. The Internet provides a means to accelerate this discovery. As a result, what was once considered an important process that marketers might want to stimulate has now often become an end in itself.

In his article “The Problem with Viral Branding”, Douglas explains that basing a brand’s core marketing strategy on viral marketing can be self-defeating and lead to the brand’s premature death. I do agree with this theory in some capacity; though Viral Marketing and Branding is great for complementing an otherwise strong marketing mix, to rely solely on viral marketing can create a faddish idea of the brand with little brand equity to back it up.  Success depends on the brand’s exit strategy: if a brand grows overnight due to explosive consumer demand triggered by viral marketing, then it is to be expected that the product lifecycle will shorten.  A wise marketer will take note and exit earlier.

In terms of building brands with strong longstanding consumer demand and iconic sustainability, it’s important to understand the role viral or social media marketing plays. After all, successful viral brands are ones that overlap their online messages to consumers with even more powerful communication from the brand. It’s important for fashion marketers not to get caught up in the social element of marketing. Though it can work in a brand’s favor during the upward slope of the product lifecycle, it can also work against the brand’s core competencies on the downward slope. If a brand is completely dependent upon the viral marketing component of P.R. and advertising and refuses to overlap more traditional channels and brand driven messages, the brand can become stifled by consumer driven messages and fluctuating demand. It’s important that brands remain in control of advertising messages and drive interest from the top down, not from the bottom up. If a brand relies too heavily on consumer messaging, it may cause dilutions in brand equity and a lack of control overall brand image.

LOSS OF CONTROL= LOSS OF THE BRAND

Brands are built on trust and consumer perception. It’s important to understand how social media can be used to pique consumer interest in a brand and help build trust via viral marketing. Equally important are traditional marketing mediums in maintaining market share and reinforcing brand credibility and appeal. Though traditional advertising has been abandoned by some brands in an effort to save costs, eventually, a balance between traditional and viral advertising will occur. Brand managers must understand social media, and substantiate their viral marketing campaigns with brand driven messages via traditional advertising and marketing. Social media has its place and is a great tool for public relations and gaining market share. However, in terms of retention, advertising is more reliable for maintaining marketing share.

Buzz marketing complements a well executed traditional marketing campaign, but if not effectively managed in terms of expectations, it can easily hinder a brand’s longstanding success.

I operate on the belief that marketing knowledge is transferable across industries. Since the same rules that apply to other sectors of marketing apply to the fashion realm, it’s important to understand the role publicity plays in a fashion brand’s marketing mix. Social media is a form of consumer driven communication and publicity for a brand—it should never be the only component of a brand’s marketing strategy.

I decided to share this knowledge with you after struggling with my own objectives for POSHGLAM and achieving its longstanding success. Hopefully you were able to gain some insight into my thoughts on branding and social media’s role in building brand equity.

Check out my article on Forbes.com

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Friday, January 3rd, 2014

Fashion, International, Luxury, POSHGLAM







Fashion Flashback with FarFetch.com

Fashion Flashback was created and Sponsored by FarFetch.com

Fashion Flashback Fashion Flashback with FarFetch.com

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