International pop sensation, Beyoncé, conquers every field she steps her Christian Louboutin stiletto in. Music? She’s a seven-time Grammy award winner who was recently named Billboard’s Woman of the Year. Fashion? Her House of Dereon line has quickly become a force in the Fashion industry. Film? Beyonce garnered two Golden Globes nominations for Dreamgirls and scored a box-office hit with Obsessed. Now, the multi-talented diva has set her sights on the beauty industry with her first-ever fragrance, entitled “Heat.”

Licensed by Coty, Beyoncé’s premiere fragrance embodies her unbridled passion and alluring sexuality. A floral, fruity and wooden scent, ‘Heat’ is a captivating blend of rare, sensual flowers. The fragrance contains top notes of red vanilla orchid, magnolia, neroli and blush peach, heart notes of honeysuckle nectar, almond macaroon and crème de musk as well as base notes of giant sequoia milkwood, tonka bean and amber.

The beautiful songstress had this to say about her first fragrance: “My fragrance is a unique expression of a women’s powerful sensuality. The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and be desired.”

To kick off the launch of ‘Heat,’ Beyoncé will illuminate Union Square on February 2^nd with a fiery red light and smoky fog, giving the city an aura that matches her irresistible appeal.

On February 3^rd, she will make a personal appearance at Macy’s Herald Square, where the first customers to purchase the Beyoncé Heat 3-piece fragrance set will get the chance to meet and pose for a picture with the pop culture icon.

The Eau de parfum is $39 for 1 oz.; $49 for 1.7 oz and $59 for 3.4 oz. The Gold Sparkling Body Lotion retails for $24.

‘Heat’ will be available at Macy’s in February and in Europe, Middle East, Far East and Australia by August.

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