“When writing the story of your life, don’t let anyone else hold the pen.” – Harley Davidson
Living life on the wild-side, who can really keep track? Leaving the story telling to the haters is a great way to leave out juicy details and create angst among adoring fans. You know the drill, shut-up! Let me tell it. Branding is for stiffies and prose is for style but a real Momma Missoni blazes her own trail. Overly antiquated knock offs of the quintessential Italian Heritage staple could never compare to the effervescent utilitarianism of the classic chevron prints synonymous with M.
All its forms and interpretations create Missoni Moments, debuting the carefree online diary as a window to the Missoni soul. Composed first of all of colour, secondly of words and images that become suggestions, stories, tales. Their history comprised into Missoni Moments a la mag published in collaboration with style bloggers, industry photographers, creative illustrators, ornate artists and vamp video makers. It’s about creativity, movement, originality and the spirit of the present, real time.
Five themed sections – Stories, Visions, Making Magic, Now On, The Place To Be – have names that recur as a leitmotif on the brand’s social channels (Instagram, Twitter), which will always be present on its pages. This is the leitmotif of an uninterrupted conversation with users that finds space within the site, as all contents will be open to comments, in a continuous dialogue that always sparks ideas and inspirations.
It talks about fashion, people, friends, art, creativity and lifestyles, and the contents will always be new and integrated with the online boutique. The graphics of the magazine, designed in collaboration with YOOX Group and with a “handmade” look, evoke the stylistic essence of the Brand. It is like opening a door and entering the world of Missoni, characterized by curiosity, warmth, art in all its forms, from the most conceptual to the practical side represented by craftsmanship. It is a world that finds beauty even in the smallest things, in the unexpected juxtaposition of colours, forms and thoughts, and in the natural elegance that comes from feeling at ease, without strained interpretations.