I wanted to make a show about money and power, because it’s so relevant to New York City, as people from all over the world buy midtown apartments that they’ll never step foot in. It seems like we’ve already forgotten the crazy that happened just five years ago, a new-gilded ages is forming, right after the old gilded age popped. Luxury, luxury, luxury !!!
Yet we’re more uncertain, afraid with our mortality showing, wealth is being used as a weapon by oligarchs and moguls with too many toys. We’re all affected. The unique thing about bodies of work that encompass wealth, is that’s it’s a highly relatable theme. The picture is as much about the person’s relationship to wealth and perception to money as the picture.
The YBA ( Young British Artists ) dealt with the topic in the eighties, but few American artists have tried taking it head on. The skull itself has been repurposed by Damien Hirst. While Richard Prince simply pulls other people’s instagram photos and charges a bundle. We’re in this age of re-appropriation and repackaging. From Credit Default Swap to art. We need it to understand what we’re viewing.
I’ve become obsessed with rephotograpy. Yet want to do it with my own photography. I feel like it’s quite lazy for an artist to use someone else’s work and call it their own. It’s expensive to constantly print and reprint a picture.
I will have a gold skull in the show. I added the paint, inlay and foil myself. It’s going to be in the center of the room, in many of the pictures and part of the shows underlying theme. The goal is to create a big print of the skull itself. Titling it “You will compare me to Damien Hirst. I am not Damine Hirst.”
This show is me acting out. Being rebellious taking a massive risk and challenging notion. I love doing my commercial work, yet wanted to challenge myself and an audience.
I want to work with artifacts from Bear Stearns and Lehman Brothers, try to gain access to fabulous spaces. It all takes money. Because I’m an emerging artist, I can’t rely on past sales to fund future work. That’s where kickstarter comes in, I wanted to sell prints from the show and a book, so people can have them the day off. It gives me funds to make the work truly stunning an amazing.
It takes a shocking amount of money to make good art. There’s going to be a lot of attention to detail in the print making process and very little of the work will be made to be friendly on the web. I want people who purchase a print, to know that a lot of reprinting and getting it just right, went into the production. There needs to be more detail in the print, then in the online presence of the print.
Lastly all the work will be destroyed. All The work that doesn’t find a collector that is. Because we view content as something that’s evergreen, fine art is something that seems so constant, with so many shows and so much work out there. I wanted to create a fine moment of dramatic distraction.
See Kickstarter Campaign: https://www.kickstarter.com/projects/1336419097/alex-geanas-first-solo-show-intended-consequences
Alex Geana has covered over 500 fashion shows in his career with commercial clients that include Donna Karan, HBO and Cointreau. He has been published across the web and in print. His fine art work is in private collections and in two museums.
Alex’s photography has been published in the book Daphne Guinness by the Yale University Press, and exhibited by the Leslie Lohman Museum, The Museum at FIT, Chair and the Maiden Gallery, and the School of Visual Arts.