Wednesday, January 9th, 2013

London, POSHGLAM







Alex Mattson debuts his Autumn/Winter 2013 collection with a custom soundtrack

Alex Mattson and Zebra Katz Red Bull Alex Mattson debuts his Autumn/Winter 2013 collection with a custom soundtrack When there’s no women’s fashion to gawk at, the next best thing is menswear. Because what’s better than looking at a well-dressed, good-looking man and wishing your boyfriend would put just a little bit more effort into his outfits? Luckily, Alex Mattson has paired with Red Bull Catwalk Studios and Zebra Katz to present not only some fantastic clothing, but some amazing music as well.

Red Bull Catwalk Studios has been bringing together designers and music artists since 2011, giving the designers the opportunity to showcase their clothing to a one-of-a-kind soundtrack. And Zebra Katz’s track, “Pulla Stunt” featuring Reddd Foxxx, with its futuristic sound, is the perfect compliment to Mattson’s new collection. The collection, along with the track and a film to boot, all debuted on January 8 at the London Film Museum as part of the London Collections: Men. The film is a music video (duh), featuring Zebra Katz’s track and some of Mattson’s designs. Obviously.

This is Mattson’s second live show, having graduated from the Royal College of Art with a degree in menswear in 2009. He has been collaborating with Red Bull since last year, when he presented his Spring/Summer 2012 collection with their support. Inspired by street style and sci-fi, Mattson’s collections have a futuristic look with a gangster-esque quality. And now, they have the perfect soundtrack to boot. 

Brace Yourself!

 



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