Premium denim brands have been battling it out amongst each other for decades but the real competition has arrived. PZI Jeans, a denim brand from Atlanta not only delivers great fabrics, washes and intricate back pocket detail they also cater to women with curves. What began as a venture to make premium denim more affordable, founders Dan and Claire Jason realized the need in denim was more about curve appeal.

Fashion in the 90’s may have promoted the Kate Moss waif look but times have changed with stronger role models like Beyonce and Scarlett Johansson. Now that women are being encouraged to embrace their curves they have something to wear while doing it. PZI Jeans are affordably priced from $69-$89 and are available in sizes 4-18, with short, regular, long and extra-long lengths. A list of retail locations are available at pzijeans.com